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Psychology of a Successful Salesperson

Here’s a post one of my colleagues recently made on LinkedIn after a long day of prospecting:

“Today, I made 114 calls. The first 100 calls resulted in zero meetings. On call 102, I booked a meeting with a VP at a hypergrowth startup. Call 105 resulted in a meeting with one of the largest retailers in Canada. Don't quit too soon.”

Boom! This post went viral, generating thousands of likes, shares, and comments as other sales professionals shared their own war stories and words of encouragement. Clearly, my colleague hit a nerve with his fellow sales professionals. It’s easy to see why. In a profession where the rejection rate can often be 90 percent, staying motivated is critical to your long-term success.

So, what kind of person would sign up for a job where they are rejected over 90 percent of the time?

May 14, 2021 4 min read
Psychology of a Successful Salesperson

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