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Insights

Building & Quantifying Buyer Personas | SBI Growth

"Know thy customer" might just be the first commandment of enlightened startups worldwide. The words have been featured ...

6 Jan 25

29 min read

By SBI Team Read More

Insights

2023 Pricing Benchmark Report | SBI Growth

In fact, over 94% of B2B SaaS pricing leaders update pricing and packaging at least once per year, with almost 40% updat...

6 Jan 25

2 min read

By SBI Read More

Pricing

B2B Pricing Structure | SBI Growth

Selling to other businesses is a different ball game than selling to consumers, and requires different strategies across...

6 Jan 25

15 min read

By SBI Team Read More

Pricing

Pura’s New Pricing Strategy | SBI Growth

The company Pura created the world's first smart fragrance diffuser, a device that plugs into any outlet and can be full...

6 Jan 25

6 min read

By SBI Team Read More

Pricing

5 Steps to Successful Price Increases | SBI Growth

Jeanne Hopkins loves a good price increase, or so she told us during her talk at SaaSFest. As your product advances, you...

6 Jan 25

11 min read

By SBI Team Read More

Pricing

Different Types of Pricing Methods | SBI Growth

For a young company, choosing a pricing method and establishing your overall pricing strategy can be daunting - it's the...

6 Jan 25

14 min read

By SBI Team Read More

Pricing

Teardown of hims & Roman's Pricing Approach | SBI Growth

Today, Peter and I are talking about two competitors in the men's cosmetic and sexual health market, hims and Roman. Bot...

6 Jan 25

9 min read

By SBI Team Read More

Pricing

Price Optimization: What is it & How to do it | SBI Growth

Guessing at your pricing is a little like throwing darts blindfolded. You’ll hit something—but it probably won’t be the ...

6 Jan 25

22 min read

By SBI Team Read More

Pricing

Price Anchoring | Pricing Strategy | SBI Growth

These non-profit stores operate on a “pay what you can” system, where upon ordering, the cashier prints out a receipt wi...

6 Jan 25

10 min read

By SBI Team Read More

GTM Design & Structure

Total Revenue Test | Calculate Elasticity | SBI Growth

Businesses need to know how changes in their product prices affect their income. Therefore, before you decide to either ...

6 Jan 25

8 min read

By SBI Team Read More

Understanding Pricing Analysts | SBI Growth

Pricing analysts collaborate with organizations that employ some form of a recurring revenue model to test various hypot...

6 Jan 25

6 min read

By SBI Read More

Pricing

Market-based Pricing | Pros & Cons | SBI Growth

Whether your organization is a seasoned veteran or at a very early stage, your pricing strategy is one of the most diffi...

6 Jan 25

14 min read

By SBI Team Read More

Pricing

Best Pricing Page Examples | SBI Growth

If your pricing page isn't perfectly designed to convert potential customers, all that effort you put into sales, market...

6 Jan 25

21 min read

By SBI Team Read More

GTM Design & Structure

Gordon Growth Model Formula | SBI Growth

Determining the value of financial securities involves making educated guesses. That's because unforeseen things do occu...

6 Jan 25

9 min read

By SBI Team Read More

Resources

Pricing Structures & Examples | SBI Growth

Here at SBI, we’re pretty keen on pricing. We’re always available to talk about pricing. Doesn’t matter who you are or w...

6 Jan 25

17 min read

By SBI Read More

Resources

Subscription-based Pricing & Business Models

Subscription-based pricing models continue to become a major part of modern software sales. The model has become one of ...

6 Jan 25

17 min read

By SBI Read More

Pricing

SaaS Pricing Models, Guides & Strategies

Here's a fun fact: A 1% improvement in how you monetize can lead to a 12.7% increase in profit. If your SaaS company doe...

6 Jan 25

37 min read

By SBI Team Read More

GTM Design & Structure

71% of Buyers are Frustrated with Your Team. Here's the Solution.

Today’s buying environment is full of complexities often unaccounted for by the suppliers. Buyers face rising costs, sta...

2 Jan 25

5 min read

By Bryan Kurey Read More

Coaching & Training

What Does Growth Really Mean for B2B Marketers?

Growth—it’s the golden ticket every B2B marketer chases. But let’s be real, “growth” is one of those buzzwords that gets...

31 Dec 25

7 min read

By Tracy Hansen Read More

Drive Revenue

The Impact of a Fast Start to the Year

Based on SBI’s Fast Start to 2025, research of over 600 companies across eight industries, one thing is clear, first qua...

19 Dec 24

7 min read

By Bryan Kurey Read More

Marketing

How to Effectively Set Clear Marketing Team Expectations

Establishing clear expectations is essential in marketing, a field where success depends on strategy, creativity, and da...

17 Dec 24

8 min read

By Tracy Hansen Read More

Coaching & Training

Should Your CRO Coach Frontline Sellers?

Sales coaching is an essential responsibility of frontline sales managers. In our Sales Management Research Report, we f...

16 Dec 24

8 min read

By Rick Karlton Read More

Drive Revenue

Setting the Stage for Value Creation: How CEOs are Preparing for  2025

Drawing insights from our recent CEO Value Creation Pulse Report, it’s clear that leaders are entering 2025 with varying...

12 Dec 24

7 min read

By Bryan Kurey Read More

Coaching & Training

SBI's Guide to Nailing Your Ideal Customer Profile

Let’s cut to the chase: if you’re in B2B and don’t have a solid Ideal Customer Profile (ICP), you’re basically throwing ...

10 Dec 24

6 min read

By Tracy Hansen Read More

Coaching & Training

5 Key Factors to Set Your New Sales Hire Up for Success

Hiring and onboarding new sales hires can be extremely challenging especially for sales managers who lead, manage, and c...

9 Dec 24

8 min read

By Norman Behar Read More

GTM Design & Structure

Headway Selling: Bringing in a New Era of Commercial Differentiation

Commercial productivity has been stuck in neutral, hovering at 62-64% for several years and despite advancements in tech...

5 Dec 24

5 min read

By Nick Toman Read More

Customer Success

The Fast-Growth Fallacy: Why CEOs Expect Marketing to Deliver Quick Wins in Complex Sales

CEOs often dream of marketing as the magic bullet that can accelerate revenue growth—even in industries where the produc...

3 Dec 24

9 min read

By Tracy Hansen Read More

Customer Success

Why Customers Are Ghosting Your Sellers

“Yes, I scheduled the follow-up meeting, but the customer did not show. No reply to my emails or phone calls.” The above...

2 Dec 24

5 min read

By Rick Karlton Read More

Coaching & Training

Coach Your Sales Team Out of a Sales Slump

We’ve all been there— stuck in a sales slump that feels impossible to break. Whether it was early in your career or duri...

25 Nov 24

9 min read

By SBI Team Read More

Pricing

Pricing Strategies for Growth: Value-based Pricing Wins in a Competitive Market

Pricing is more than just setting a number on a product— it’s a strategic decision with implications stretching deep int...

21 Nov 24

4 min read

By Anthony Erickson Read More

Coaching & Training

7 Steps to Close the Year Like a High Performer

Take a quick look at the forecasted end-of-year close dates in your CRM system. What dates do most of your sales team’s ...

20 Nov 24

6 min read

By Rick Karlton Read More

Coaching & Training

Effective Counter Negotiation Tactics to Use when Buyers Lead with the First Offer

One frequently discussed issue by negotiation experts is when you should make the first offer in a negotiation. Conventi...

18 Nov 24

11 min read

By David Jacoby Read More

Coaching & Training

The Future of Revenue Enablement: An Inside Look at Top Performing Organizations

As businesses prepare for the challenges and opportunities of 2025, the role of enablement teams is coming under increas...

15 Nov 24

5 min read

By Ray Makela Read More

Coaching & Training

Avoid these 3 Missteps to Improve Sales Pipeline Forecasts

Accurate sales forecasting is essential for business success. But it can be difficult to get it right due to certain mis...

11 Nov 24

8 min read

By David Jacoby Read More

Coaching & Training

3 Ways to Drive Go-to-Market (GTM) Efficiency Through Increased Productivity

Driving GTM efficiency was the focus of this year’s annual planning webinar series. Optimizing your GTM strategy for eff...

7 Nov 24

6 min read

By Anthony Erickson Read More

Coaching & Training

5 Key Factors to Set Your New Sales Hire Up for Success

Hiring and onboarding new sales hires can be extremely challenging especially for sales managers who lead, manage, and c...

28 Oct 24

8 min read

By Norman Behar Read More

GTM Design & Structure

Understanding the CEO's Q3 Report: Key Insights and Implications

From our most recent CEO Value Creation Pulse Report, we see that CEOs are reassessing their performance, with organizat...

24 Oct 24

6 min read

By Bryan Kurey Read More

Coaching & Training

Sales Manager Training: How is it Different from Leadership Training?

Leadership training is a core part of professional development in many organizations. It teaches leaders across departme...

21 Oct 24

6 min read

By Ray Makela Read More

Performance Management

Annual Planning: Drive GTM Efficiency Through Productivity

Join us on for SBI’s Halloween Edition webinar on October 31st, 2024 at 12pm. Engage with Eric Estrella, Alicia Lee, and...

17 Oct 24

4 min read

By SBI Team Read More

Coaching & Training

Sales Training Programs that Last: Five Key Success Factors

Sales organizations continue to invest in customized sales training but are often challenged when it comes to demonstrat...

14 Oct 24

6 min read

By Norman Behar Read More