SBI BlogRevenue Growth Insights

Coaching & Training

Improve Your Email Prospecting with the HERO Framework

Prospecting has evolved as automation has made creating, sending, and tracking multi-email sequences to prospects easy. ...

8 Apr 24

6 min read

By David Jacoby Read More

GTM Design & Structure

Research: 4 Ways to Drive Value Creation in 2024

Every quarter, SBI conducts surveys to learn how CEOs and other C-level executives are planning for value creation and a...

4 Apr 24

5 min read

By Anthony Erickson Read More

Commercial Talent

Why is Talent the Quickest Path to Revenue Growth?

In all my years of working with private equity (PE)-backed portfolio companies, their upside deal model is typically bas...

2 Apr 24

6 min read

By Mike Hoffman Read More

Marketing

Boost Your B2B Revenue: Strategic Marketing Approaches for Growth

The marketing engine is a crucial part of a B2B organization’s branding and pipeline. While CMOs invest heavily into enh...

29 Mar 24

4 min read

By Rick Karlton Read More

GTM Design & Structure

Valuable Insights from SBI’s Executive Growth Forums

Every quarter, SBI hosts a series of Executive Growth Forums where leading executives (CEOs, CROs, Presidents, CCOs, COO...

28 Mar 24

7 min read

By Mike Hoffman Read More

Coaching & Training

6 Ways to Break out of a Sales Slump

Salespeople, like professional athletes, face the inevitable highs and lows of their profession. During a sales slump, y...

25 Mar 24

7 min read

By Norman Behar Read More

GTM Design & Structure

Do You Have the Right Talent in Sales?

Recruitment is a key component of any company’s initiative to build up talent in their organization, but without any cle...

22 Mar 24

4 min read

By Ray Makela Read More

Coaching & Training

Top 5 Lessons for Sales Managers: Boost Your 2024 Performance

2023 presented a unique set of challenges for sales managers. Economic uncertainty, cautious buyers, and reliance on exi...

18 Mar 24

6 min read

By Alonso Chehade Read More

Marketing

Transforming Marketing from Cost-Center to Revenue Generator

For many firms, marketing is often relegated as a cost center, and marketing leaders often find themselves competing for...

18 Mar 24

4 min read

By Rick Karlton Read More

Employee Experience

Putting the T in CTO: Tracy Edwards

From the dusty, agricultural heart of Central California, a young Tracy Edwards begins to make her legacy on our world. ...

17 Mar 24

4 min read

By Amy Lummus Read More

Coaching & Training

Five Essential Steps to Building an Effective Sales Playbook

For many commercial leaders, helping sellers to be more effective poses significant challenges. Despite innovative metho...

14 Mar 24

5 min read

By Ray Makela Read More

Coaching & Training

Navigating the New Sales Landscape: Strategies for Accelerating Your Sales Cycle

In today's dynamic commercial environment, accelerating the sales cycle is not just a goal but a necessity for thriving ...

11 Mar 24

8 min read

By Ray Makela Read More

GTM Design & Structure

Here’s What a Successful Talent Initiative Looks Like

If you have been following our podcast and latest blogs, you would have heard many of our experts talk about how talent ...

8 Mar 24

5 min read

By Bryan Kurey Read More

GTM Design & Structure

Leaders: Here’s Why Your Sellers Are Underperforming

CEOs want to retain the playmakers and managers that have proven themselves in the past. But for many companies, their t...

1 Mar 24

4 min read

By Mike Hoffman Read More

Article

A Seller’s Perspective on Enhancing Sales with AI

As business leaders, we get excited when we think about just how much a Sales team empowered by artificial intelligence ...

23 Feb 24

6 min read

By Ray Makela Read More

Customer Success

How Good Talent Can Realize Returns from Customer Success

Knowing who to hire and what sort of traits to foster across an organization’s talent can go a long way in creating valu...

16 Feb 24

5 min read

By Anthony Erickson Read More

GTM Design & Structure

The CEO’s Guide to a Fast Start for Sales in 2024

With the turn of the calendar year, CEOs and their go-to-market teams stand at a crossroads that presents both unique ch...

15 Feb 24

5 min read

By Mike Hoffman Read More

GTM Design & Structure

Go-to-Market Planning for 2024: Laying the Groundwork for Growth

The slowdown in corporate spending due to economic and geopolitical uncertainties has prompted many companies to rethink...

13 Feb 24

10 min read

By Rahul Puri Read More

GTM Design & Structure

Leaders: Here’s How to Drive Seller Productivity in 2024

Sellers today have an unenviable job: buyers are increasingly conservative, and deals are taking longer to close. A surv...

8 Feb 24

3 min read

By Rick Karlton Read More

Article

10 Tips for B2B Marketers to Get Ahead in 2024

The marketing landscape is ever evolving, and it could take market leaders considerable effort to keep up with every shi...

5 Feb 24

4 min read

By Tracy Hansen Read More

GTM Design & Structure

CEOs Discuss: Top-Line Growth and Opportunities in 2024

Good CEOs plan to create value for the quarter; great CEOs create sustainable models for the years to come. For many com...

2 Feb 24

3 min read

By Ray Makela Read More

Article

7 Focus Areas to Secure a Fast Start to 2024

The transition into a new calendar year can create a period of adjustment that negatively impacts a company’s productivi...

1 Feb 24

7 min read

By Anthony Erickson Read More

Coaching & Training

How to Plan Engaging Sales Meetings that Motivate Your Team

If you have ever run a sales meeting, you know that most salespeople aren’t thrilled to attend and prefer to spend time ...

29 Jan 24

7 min read

By David Jacoby Read More

GTM Design & Structure

Listen: How AI Can Help Drive Your Sales Engine

AI development continues at a breakneck pace, with the number of use cases increasing by the day. This raises the questi...

23 Jan 24

4 min read

By Ray Makela Read More

Coaching & Training

Match the Hatch in Sales to Break Through the Noise When Prospecting

The key to success in sales lies in adapting and fine-tuning your approach. Like in fly fishing, where expert anglers "m...

23 Jan 24

8 min read

By Ray Makela Read More

Article

The CEO’s Guide to Successful Turnarounds

When organizational growth stagnates and prospects decline, company boards might bring in new talent to revamp the compa...

18 Jan 24

3 min read

By Mike Hoffman Read More

Coaching & Training

3 Rapport-Building Skills to Help Your Gen Z Sales Reps

Generation Z is all about tech. However, when building relationships with customers, they might struggle a bit compared ...

16 Jan 24

8 min read

By David Jacoby Read More

Software

How to Optimize Your Revenue Engine for Growth in Tech

Understanding the right design and execution of Go-to-Market (GTM) levers in uncertain markets could help CEOs propel th...

11 Jan 24

5 min read

By Nick Toman Read More

Article

4 Tips to Effectively Implement GenAI Across Sales Processes

We’ve all heard stories of how generative AI has been amazing for so many people out there, with some companies using th...

11 Jan 24

6 min read

By Nick Toman Read More

Coaching & Training

4 Sales Management Strategies to Increase Revenue

Sales leaders today face a common problem: how to drive increased productivity from their sales teams. While we would al...

9 Jan 24

6 min read

By David Jacoby Read More

GTM Design & Structure

What’s the Formula for Winning Quicker, Bigger Deals?

When Sales isn’t bringing in the numbers you’re hoping for, what is the first potential solution that comes to mind? Inc...

5 Jan 24

6 min read

By Nick Toman Read More

Coaching & Training

3 Tactics to Move Your Sales Opportunity Forward

Sales opportunities can easily lose momentum and stall, creating a bottleneck in the sales funnel and leading to lost de...

2 Jan 24

7 min read

By David Jacoby Read More

Customer Success

How to Turn Customer Success into a Main Revenue Driver

Invest in creating value for your customers and your customers will become more invested in your brand in return. As a c...

28 Dec 23

5 min read

By Ray Makela Read More

Coaching & Training

How to Maximize Your Sales Training Budget

Staying ahead of the competition requires a skilled and knowledgeable sales team. Opting for sales training is an invest...

27 Dec 23

8 min read

By Norman Behar Read More

Coaching & Training

3 Top Sales Trends to Watch for in 2024

The sales landscape constantly evolves, shaped by technological advancements, shifting customer expectations, and a high...

18 Dec 23

5 min read

By David Jacoby Read More

GTM Design & Structure

The Essential Guide to Navigating Leadership Transitions

With a more optimistic 2024 ahead, most CEOs are ready to actively pursue growth, including a shift toward higher expens...

14 Dec 23

3 min read

By Ray Makela Read More

Coaching & Training

7 Sales Metrics You Should Track Every Month

Every conversation, interaction, and decision made within your sales team significantly impacts your bottom line. To thr...

11 Dec 23

9 min read

By Ray Makela Read More

Coaching & Training

5 Ways to Increase Sales Performance in 2024

As buying behaviors continue to change, so does the market. To stay competitive, organizations need to find ways to maxi...

4 Dec 23

6 min read

By Norman Behar Read More

Coaching & Training

The Ultimate Sales Guide for Collaborating with Procurement

To sales professionals, procurement teams often seem like an insurmountable hurdle on the path to winning sales. While i...

27 Nov 23

16 min read

By Ray Makela Read More

Coaching & Training

4 Steps to Achieving Sales Goals by Setting Subgoals

Success in sales demands more than a distant target. It requires a clear roadmap and smaller victories along the way, or...

22 Nov 23

7 min read

By Norman Behar Read More