Sales Strategy That Drives Results

SOUTHLAKE, Texas – SBI Growth Advisory, the consulting firm specializing in GTM, and Polaris I/O, an AI-powered enterprise account platform, today released a joint research report titled Pipeline in Plain Sight: Predictable Account Expansion in Unpredictable Times. The report draws on an analysis of more than 58,000 business evolution signals across 46 enterprise accounts over 12 months and presents data on how GTM teams can systematically identify expansion demand before it enters traditional buying cycles. 

The findings arrive at a moment when chief executives are under mounting pressure to drive growth from their existing customer base. According to SBI's Q4 2025 CEO Survey of 118 executives, 71 percent rate account expansion as critical to hitting their growth targets. Only 49 percent said they are confident their teams can actually execute it. That 22-point gap is wider than any other growth lever SBI measured, including go-to-market efficiency and customer retention.