VALUE SELLING TRAINING FOR B2B COMPANIES

Value-Driven Selling™

Provide your sales professionals with the skills, tools, and strategies they need to successfully sell value to buyers.

Download Program Overview

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Enable your sales team to
sell on value instead of price

...with selling skills training that actually sticks

Sales professionals frequently talk about selling value, but few know how to do it. The best way to offset pricing pressure is by identifying, quantifying, and presenting value to a buyer. This workshop teaches sales professionals how to bring value throughout the sales process to close more business.

Our Value-Driven Selling program gives sales professionals across your organization a complete selling framework, essential skills, and practical tools to bring value throughout the sales process to close more business. This workshop will benefit sales professionals, including account executives, account managers, inside sales representatives, and other professionals with sales responsibilities.

WHY SHOULD YOU TRAIN WITH SRG?

Your team gets proven techniques and tools to improve selling skills across your entire organization

Our Value-Driven Selling training program is equally beneficial for people working in various
sales roles across your team, including sales reps, account executives, and account managers.

 
 

Your sales professionals will learn how to...

  • Win new profitable business
  • Maximize how value is presented
  • Pinpoint decision maker's roles, influencers, and priorities
    • Present intangible values in a convincing manner
    • Use value questions to identify problems and opportunities
  • Identify tangible and intangible value of your solution
  • Quantify the value of your solution 
  • Develop a compelling value sales presentation
  • Differentiate your solution from the competition
  • Use value selling to avoid discounting

Schedule a Consultation

Busy sales teams benefit from flexible delivery formats

Virtual Instructor-Led Training

Our live online workshops feature highly engaging facilitators, limited class sizes, and many interactions, such as video, chats, polls, exercises, breakout room activities, role plays, and group discussions. 

Instructor-Led Training

All programs are based on SRG’s proven curriculum and include participant workbooks, fieldwork, sales tools, and planners.

Digital Blended Learning

SRG’s Collaborative Learning Experience (CLX) digital training platform is the answer for sales organizations that need engaging, scalable, and customizable training.

All programs are based on SRG’s proven curriculum and include participant workbooks, fieldwork, sales tools, and planners.

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Content is customized, so the training is highly relevant for real-work challenges

Unlike disappointing off-the-shelf or "canned" trainings, we tailor the curriculum to your business needs and your unique sales culture to provide the best sales training for your organization.

Get personalized case studies, relevant examples, and role-playing exercises to better prepare your team for real-world business challenges. This sales negotiation skills training can be customized to any experience level.

Easy-to-use skill models make new skills effortless to apply and adopt in the field

“I learned things I can actually use in my daily sales work.” — Wencor Group

Our customized sales training programs are skills-based, not theoretical, so your salespeople get practical tools they can apply immediately. Practical, easy-to-use skills models let your salespeople refresh and reinforce key selling skills before, during, and after customer interactions.

New skills turn into lasting habits because reinforcement is built-in

Value-Driven Negotiating includes job aids, tools, and post-training reinforcement to ensure real-world skills application and adoption. 

Instead of getting info that's forgotten after a few weeks, our Value-Driven Negotiating program helps you create lasting behavioral change that measurably improves sales performance. 

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The results are in.

"The best training I've attended in 20 years of sales.”

We know nothing’s worse than being bored to tears for 7 hours straight. Not only is this training effective, it's also engaging. Your salespeople will go into the field feeling energized, excited, and inspired to put new skills into action.

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“The training kept us involved and engaged in the discussion by using surveys and the chat boxes. If felt much more interactive than the typical webinar!”

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“The facilitator held my attention and made me want to learn what he was teaching. It didn't feel like a lecture. It was engaging.”

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“The facilitator made everyone feel welcome and comfortable to participate and open up during role-plays.”

See why participants consistently give this program 5 stars.
Click below to schedule a program consultation:

SCHEDULE A CONSULTATION

The training works too
After working with SRG...
 

The Wencor Group saw an almost immediate increase in the average value per customer order.

“SRG’s sales training curriculum aligned with our needs to transition our sales organization from a product sale to a solution sale. SRG created customized examples, exercises, and role-plays that captured real-world selling situations across our diverse business units. The skills learned are fundamentally enhancing the way we interact with customers. We saw an almost immediate increase in the average value per customer order. Most importantly, we are aligned with our leadership and executing on our sales strategy.”— Bert Trantham, Wencor Group

A MEDTOX division grew its annual revenue by 243% over the previous year.

“What I found the most appealing about SRG is how they took the time on the front-end to figure out the specific challenges that we were coming up against in the market and made recommendations on how to hone our message to resonate better with our client base. I definitely feel like this training gave our reps more confidence, language to utilize, and stronger fact-finding skills. They’re better at identifying needs and presenting the available solutions bringing value to our clients. It absolutely impacted our sales growth.”— Tom Monette, MEDTOX

Trusted by Over 100 Companies Worldwide

 
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Train-the-Trainer

If you have a large sales organization, an internal training department, or are rapidly growing, the Comprehensive Selling Skills program can be licensed and delivered using your own facilitators. Sales Readiness Group also supports your internal trainers with a Train-the-Trainer certification program on how to deliver the Comprehensive Selling Skills training program, including how to facilitate the program virtually.

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When results matter, work with us.

SRG Selling Power - Top Sales Training Companies 2024

Leading sales organizations across industries trust us to train their sales teams because they know the Sales Readiness Group (SRG) is an industry-leading sales training company.

Our skills-based training programs produce sustainable behavior change. That’s why we’ve ranked on SellingPower Magazine’s Top Sales Training Companies list for over a decade.

We’ve trained teams in multiple industries, including Life Sciences, Technology, Financial Services, Professional Services, and Manufacturing.

Isn’t it time your whole team was consistently making quota?

We’ll show you how to turn
them into top performers.

Schedule a consultation. We'll contact you within 24 hours (or on the following business day)