Podcast

Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.

Episode SRG Podcast:
Enhancement of Sales Training through Innovative Methods

  • Featuring Ray A. Makela, Adam Clay & Stefanie Boyer,
  • 27 Sep 24
  • 39 min espisode

Key talking points:

  • Enhancing Sales Training: Utilizing AI to provide scalable, automated role-play scenarios for realistic practice.
  • Improving Conversational Skills: Addressing global challenges in conversation design with consistent, qualified feedback from AI.
  • Increasing Sales Effectiveness: Customizing training to fit business contexts, reducing ramp-up time, and boosting conversion rates.
  • Innovative Learning Methods: Integrating learning science and game mechanics for engaging, practical, and beneficial sales training.

Episode SRG Podcast:
Amplifying Human Sellers: The Role of AI in Sales

  • Featuring Ray A. Makela & Andre Yee
  • 9 Aug 24
  • 39 min espisode

Key talking points:

  • Why growth in sales capabilities must go beyond headcount
  • How AI contributes to winning more accounts and shortening deal cycles
  • Getting started with implementing AI and scaling effectively

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