Embark on previous webinars
Webinar Replay: Unlocking the Potential of Customer Marketing
- Featuring Tracy Hansen & Aaron Bean
- 25 Apr 23
- 44 min episode
With sales cycles lengthening and new purchase decisions subjected to increased scrutiny, revenue leaders are beginning to focus more on their existing customers for growth. CEOs and go-to-market leaders report that more than 60% of their net new revenue will come from existing customers in 2023. Strategic customer marketing will make or break that objective. However, there’s no standard for the structure and scope of customer marketing from one org to another.
In this webinar, join SBI Partner and Marketing Practice Lead Tracy Hansen and SBI Marketing Analyst Aaron Bean to share SBI’s latest research and best practices on customer marketing, including:
• What’s preventing B2B revenue teams from maximizing the impact of customer marketing
• Critical processes and interlocks to ensure high-impact execution of customer marketing
• Steps can CMOs take to increase the impact of customer marketing in their org
Webinar Replay: How CEOs Are Viewing the Next Horizon—A Roadmap of Clarity for Their Executive Teams
- Featuring Bryan Kurey & Norma Nieto
- 28 Mar 23
- 36 min episode
Do you know what your CEO is thinking? CEOs rely on their executive leadership teams to stay closely in step with them to unlock potential areas for maintaining growth in the current economic climate. Based on survey results of over 100 CEOs, we want to share trends in CEO responses to help the remaining C-suite take action against uncertainty and indecision.
In this webinar, SBI Head of Research Bryan Kurey is joined by SBI Engagement Manager Norma Nieto to report the latest results from SBI’s latest CEO survey.
Discussion topics include:
• CEO reactions and sentiment toward current economic conditions and how they are positioned to respond
• The strategic financial or budgeting actions executive teams are taking
• The big bets to focus on for the foreseeable future
• Highlights from recent Sales, Marketing, and CEO Growth Forums
Webinar Replay: Sales Talent Productivity Risks and Remedies for 2023
- Featuring Crystal Rath-González & Chris Brown
- 28 Feb 23
- 22 min episode
While sales productivity will always be a concern for CEOs and their go-to-market leadership teams, this year has already brought on additional pressures. With uncertain economic conditions, a renewed focus on earnings versus growth, and a tight labor market, executives risk missing opportunities to capture new markets and drive significant revenue growth.
In this webinar, SBI Director Crystal Rath-González is joined by SBI Researcher Chris Brown to share how market-leading organizations are addressing these hurdles. Discussion Topics Include:
• Go To Market headcount expectations in 2023
• Best-in-class onboarding programs
• Staving off employee burnout
Webinar Replay: Why Market-Leading Companies Are Investing in Front Line Sales Managers to Drive Productivity in FY23
- Featuring Robin Jones & Geoff Schuler
- 31 Jan 23
- 29 min episode
The right Front Line Sales Manager is key to getting your sales organization off to a fast start this year. With SKO season wrapping up, is your team ready to tackle FY’23, or will the weight of the trivial make your A-Players crumble?
In this webinar, SBI Market Development Manager Robin Jones is joined by PE Principal Geoff Schuler to discuss the importance of the Front Line Sales Manager Role to the success of your organization this year. Discussion topics include:
• The productivity impact of the Front Lines Sales Manager Role
• Front Line Sales Manager Competencies, Responsibilities, & Support
• Actionable examples to use with your teams