Embark on previous webinars
Webinar Replay: Aligning Go-To-Market Leadership Teams
- Featuring Mike Hoffman, Bryan Kurey & Eric Walczykowski
- 23 May 23
- 38 min episode
In the face of conflicting pressures, many growth leaders take an incremental, risk-averse approach to changing their go-to-market model. This leads to misalignment with leading best practices and poor sales productivity.
In this webinar, SBI’s Head of Research, Bryan Kurey, and CEO, Mike Hoffman, are joined by Bespoke Partners CEO, Eric Walczykowski. Bespoke Partners is the leading executive search and leadership advisory firm for software and SaaS companies. During this conversation, the group will share SBI’s latest CEO Survey Results, discuss the implications for GTM teams, share best practices for recruiting GTM leadership, and emerging trends in the sales, marketing and customer success talent market.
Sales Leaders will hear:
• What types of GTM leaders are most effective in today’s uncertain economic climate
• How to drive alignment among GTM teams
• Insights from SBI’s recent CEO growth forum
Webinar Replay: From Insights to Action: How To Reignite Your Sales Strategy Using Q1 Metrics
- Featuring Matt Hogan & Adam Sheehan
- 17 May 23
- 45 min episode
Many companies have emerged from Q1 with the need to rethink, reshape, or even re-adjust revenue targets. It's a daunting task, particularly if you don't know where to look. To hit your sales targets it’s essential to adjust your sales strategy based on performance data — otherwise it can lead to missed opportunities, wasted resources, and poor sales performance.
Learn how to reignite your sales strategy using valuable insights from Q1 in our upcoming webinar. From best practices on account segmentation to sales talent management, you’ll get tips to improve your sales productivity and drive revenue growth based on the latest research and real-world examples. You'll learn how to:
• Put best-in-class account segmentation strategies into practice
• Use data-driven insights to inform your segmentation decisions
• Properly align your sales resources to your highest value accounts
• Optimize your account segmentation strategy to scale into the next year
Webinar Replay: Unlocking the Potential of Customer Marketing
- Featuring Tracy Hansen & Aaron Bean
- 25 Apr 23
- 44 min episode
With sales cycles lengthening and new purchase decisions subjected to increased scrutiny, revenue leaders are beginning to focus more on their existing customers for growth. CEOs and go-to-market leaders report that more than 60% of their net new revenue will come from existing customers in 2023. Strategic customer marketing will make or break that objective. However, there’s no standard for the structure and scope of customer marketing from one org to another.
In this webinar, join SBI Partner and Marketing Practice Lead Tracy Hansen and SBI Marketing Analyst Aaron Bean to share SBI’s latest research and best practices on customer marketing, including:
• What’s preventing B2B revenue teams from maximizing the impact of customer marketing
• Critical processes and interlocks to ensure high-impact execution of customer marketing
• Steps can CMOs take to increase the impact of customer marketing in their org
Webinar Replay: How CEOs Are Viewing the Next Horizon—A Roadmap of Clarity for Their Executive Teams
- Featuring Bryan Kurey & Norma Nieto
- 28 Mar 23
- 36 min episode
Do you know what your CEO is thinking? CEOs rely on their executive leadership teams to stay closely in step with them to unlock potential areas for maintaining growth in the current economic climate. Based on survey results of over 100 CEOs, we want to share trends in CEO responses to help the remaining C-suite take action against uncertainty and indecision.
In this webinar, SBI Head of Research Bryan Kurey is joined by SBI Engagement Manager Norma Nieto to report the latest results from SBI’s latest CEO survey.
Discussion topics include:
• CEO reactions and sentiment toward current economic conditions and how they are positioned to respond
• The strategic financial or budgeting actions executive teams are taking
• The big bets to focus on for the foreseeable future
• Highlights from recent Sales, Marketing, and CEO Growth Forums