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It’s Time to Rethink Your SMB Sales Force

Ask most sales leaders about their sales force structure and they’ll likely reference a triangle. Global/strategic accounts on top, followed by enterprise, and then mid-market. At the bottom will be the SMB sector, typically executed by an inside sales team. They’ll also explain how they organize geographies, verticals and the various roles – hunter/farmers/specialists/pre-sales, etc.

But our next set of questions often confuse and frustrate many sales leaders:

April 21, 2018 7 min read
It’s Time to Rethink Your SMB Sales Force

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