Podcast
Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.
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Episode 2:
Transforming Buyers into Lifelong Partners: Implementing Client Success Training
- Featuring Ray Makela and Annie Stefano
- 15 May 26
- 24 min espisode
Key Talking Points:
- Transitioning the team perspective from closing a buyer to nurturing a dedicated customer
- Capitalizing on the high-energy kickoff meeting to establish strategic leadership and immediate trust
- Mastering daily time management and utilizing backward planning to anticipate complex client needs
- Bridging internal silos to ensure the CRM actively supports the success team and saves valuable hours
- Automating administrative tasks so professionals can focus on proactively resolving friction and building strong partnerships
Episode 1:
The Agentic Journey: Integrating AI into Customer Success
- Featuring Ray Makela and Annie Stefano
- 31 Mar 26
- 25 min espisode
Key talking points:
- The agentic journey: Understanding where AI agents can be integrated into the customer lifecycle to establish clear role ownership and organizational swim lanes
- Operationalizing the tech stack: Why clean data and integrated tools are absolute prerequisites for making AI automation work
- Scaling customer education: How AI can leverage LMS libraries to serve up on-demand, conditional learning experiences
- Reclaiming strategic time: Using AI to handle mundane tasks so CSMs can dedicate client meetings to value, business outcomes, and expansion
- Upskilling the team: The importance of continually maturing the customer success team's skills to match the organization's growth and effectively utilize new technology
Episode 1:
The Missing Link Between Sales Playbooks and Performance
- Featuring Ray Makela & Charlie Dorrier
- 12 Mar 26
- 26 min espisode
Key Insights:
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A well-designed playbook without enablement is just noise
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Executive sponsorship is essential for adoption and impact
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AI presents an opportunity to deliver playbook insights directly into the sellers workflow
Episode 1:
The Force Multiplier: Elevating the Frontline Sales Manager to Drive Revenue
- Featuring Ray Makela & Mark McWatters
- 23 Feb 26
- 32 min espisode
Key Insights:
- The coaching advantage: Organizations that properly train and enable their managers see a seven percent increase in quota attainment across the team
- Operating rhythm: Sales teams require a consistent schedule of weekly one-on-ones, bi-weekly skill-based coaching, and forecast calls to maintain alignment
- Rep-led conversations: Salespeople must drive the agenda during coaching sessions to actively process their own development needs and own the outcomes
- Administrative reduction: Artificial intelligence tools can instantly synthesize performance data and historical context to prepare managers for one-on-ones in a single minute
- Strategic encouragement: True leadership marries genuine encouragement with clear performance accountability to drive a meaningful culture change
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