Podcast

Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.

Episode 25:
Part 3: Ages and Stages of a Growing Company

  • Featuring Anthony Erickson & JD Miller
  • 8 Apr 25
  • 24 min espisode

In this episode, Anthony Erickson, SBI Managing Partner, hosts JD Miller, author of “The CRO’s Guide to Winning in Private Equity,” to discuss the implications of a growing company, and the necessary mindset and strategy adjustments that come with major transitions. They dive into the tough decisions leadership must make in order to maintain focus on the long-term goals of an organization.

Key Takeaways:

  • Strategies to identify and avoid common leadership blind spots when scaling an organization.

  • Ways to combat the natural tendency to become risk-adverse, despite growth coming from agility and innovation.

  • Assessing the practicality and benefits of major operational and leadership changes before making a quick decision.

 
 

  

Episode SRG Podcast:
Delivering Value to Executives: Avoiding Pitfalls and Driving Business Outcomes 

  • Featuring Ray Makela & Sarah Bedwell
  • 12 Mar 25
  • 25 min espisode

 

In this Sales Readiness Podcast episode, our host Ray Makela, Managing Director, is joined by Sarah Bedwell, SBI Executive Consultant, to share firsthand experiences and insights on selling to the C-suite, a process that requires a different mindset and a tailored approach. Selling to executives presents a unique dynamic, and Ray and Sarah walk through tactics to deliver value at every step of the process.   

For many sellers, gaining access to executives can feel like an uphill battle. Despite these challenges the two highlight the importance of C-suite conversations to drive deals forward and uncover additional opportunities that lower-level conversations might miss.  

Key Takeaways:  

  • Common pitfalls to avoid including asking endless questions without providing strategic insight.  

  • Using RAMP as a structured approach to meeting key executives.  

  • Identifying when to approach the C-Suite in order to maximize value and avoid wasting their time.  

Episode 24:
Part 2: Board Meeting Preparation and Communication

  • Featuring Anthony Erickson & JD Miller
  • 4 Mar 25
  • 19 min espisode

In this episode, Anthony Erickson, SBI Managing Partner, hosts JD Miller, author of “The CRO’s Guide to Winning in Private Equity,” to explore the critical role predictability plays in achieving consistent growth in today’s fast-moving business environment. Together, they break down the common challenges business leaders face when trying to predict outcomes and provide practical solutions for improving forecasting.

Key Takeaways:

  • Game-changing tools and frameworks for improving forecasting reliability.

  • Striking the right balance between trusting the numbers and listening to your intuition.

  • Prioritizing predictability across all levels of an organization is key to drive alignment.

 
 

Episode SRG Podcast:
Get Inside the Mind of Your Sellers

  • Featuring Ray Makela & Chasta Bair
  • 11 Feb 25
  • 21 min espisode

Key talking points:

  • Motivation is not a static quality, nor a byproduct of hard work. It requires effort and attention to cultivate.
  • Managers that lead with authenticity pave the way for open and honest communication with their team. 
  • Motivation is never a one-size-fits-all. Use the MOTIVE Framework to uncover your teams’ primary motivators, and understand how they can change over time. 

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