Podcast

Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.

Episode SRG Podcast:
Get Inside the Mind of Your Sellers

  • Featuring Ray Makela & Chasta Bair
  • 11 Feb 25
  • 21 min espisode

Key talking points:

  • Motivation is not a static quality, nor a byproduct of hard work. It requires effort and attention to cultivate.
  • Managers that lead with authenticity pave the way for open and honest communication with their team. 
  • Motivation is never a one-size-fits-all. Use the MOTIVE Framework to uncover your teams’ primary motivators, and understand how they can change over time. 

Episode 23:
Part 1: The Power of Predictability to Drive Sustainable Growth

  • Featuring Anthony Erickson & JD Miller
  • 5 Feb 25
  • 18 min espisode

Key Takeaways:  

  • Game-changing tools and frameworks for improving forecasting reliability. 
  • Striking the right balance between trusting the numbers and listening to your intuition. 
  • Prioritizing predictability across all levels of an organization is key to drive alignment.  

Episode SRG Podcast:
Navigating the Shift from Manager to Sales Coach

  • Featuring Ray Makela & Jeffrey Cordes
  • 23 Jan 25
  • 22 min espisode

Key Takeaways: 

  • Coaching Drives Results: Effective coaching boosts individual growth and team performance, helping teams exceed quotas. 
  • Shift from Management to Coaching: Managers must focus on coaching for development, not just managing tasks, to build high-performing teams. 
  • Prioritize Coaching and Feedback: Make time for coaching and ensure feedback is a two-way process for continuous improvement. 
  • Address Issues Early and Celebrate Wins: Tackle uncoachable behavior early and celebrate small successes to boost morale and reinforce coaching value. 

Episode 22:
The Role of AI in IT and Business

  • Featuring Mike Hoffman & Sudhakar Ramakrishna
  • 7 Jan 25
  • 25 min espisode

Key Talking Points:

  • AI integration and its role in Go-to-Market Strategies
  • Talent Management and how AI has developed better talent for companies
  • Challenges in commercial efficiency and productivity since the pandemic

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