Strategic Annual Planning
for Sustainable Growth

Define your current position and performance.

• Assess where your company stands on the Revenue Growth Maturity Model.
• Review leading and lagging indicators to evaluate how effectively you’re meeting key performance metrics.
• Build a clear, data-driven baseline to guide future growth planning.

Identify strategic opportunities across teams.

• Collaborate with leaders to map out potential growth levers and initiatives.
• Evaluate how each function contributes to overall revenue performance.
• Create an inventory of strategic bets that align with your company’s long-term priorities.

Prioritize high-impact growth initiatives.

• Work with the CEO and CFO to evaluate each bet by effort, time to impact, and revenue potential.
• Focus on the top 3–5 strategic priorities that will drive the greatest financial outcomes.
• Build executive alignment around the initiatives that matter most.

Translate priorities into measurable targets.

• Define clear growth goals and quantify what success looks like.
• Use bottoms-up analysis to set achievable revenue targets.
• Build a plan that connects GTM teams, budgets, and activities to strategic bets.

Turn strategy into execution.

• Use an execution cadence that keeps GTM teams accountable to results.
• Set annual priorities and break them into quarterly and weekly goals.
• Continuously track progress to ensure alignment with revenue targets.