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Medical Sales Training Programs for Medical, Pharmaceutical, and Biotech Companies

Representative Clients

The medical and pharmaceutical industry is rapidly changing, making sales skills more critical than ever before

The market is consolidating, physicians are becoming harder to reach, and there are more (and different) buyers involved in the purchase process.

Also, because of the coronavirus pandemic, how reps go about engaging with health care professionals and other decision-makers and influencers has changed dramatically.  Likeability, relationships, and product knowledge are no longer enough to do well. 

The value of sales team training cannot be understated. If you want to build a high-performing medical sales organization in an increasingly complex, competitive, and regulated environment, your team has to change the way they sell. Instead of continuing to rely on repeated interactions with physicians, high-performing pharmaceutical sales reps need to widen their approach to include other key stakeholders. They need to share expertise and leverage pre-existing and new opportunities to promote solutions that meet the HCPs’ most urgent needs.

Here at the Sales Readiness Group, we offer award-winning medical sales training programs. We work with industry-leading medical, pharmaceutical, and biotech companies to turn their reps into top performers and trusted advisors.

Customized Medical Sales Training Programs

Each sales organization is unique, with its own culture, processes, and set of abilities and challenges. Our sales training programs include pre-training consultation and are personalized for your organization with customized case studies, examples, and exercises to better address your unique sales challenges and make the training more relevant to program participants of any experience level.

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New skills turn into lasting habits because reinforcement is built-in

Effective training is a process, not a one-time event. Our medical sales training programs include post-training reinforcement sessions, job aids, and tools to ensure real-world skills application and adoption. 

Instead of getting info that's forgotten after a few weeks, our customized programs help you create lasting behavioral change that measurably improves sales performance.

Licensing for In-House Training

If you have a large sales organization, an internal training department or are rapidly growing, our Medical Sales Training Solutions can be licensed and delivered using your own facilitators. Under our flexible, cost-effective license terms, you can customize, repurpose, and deliver the curriculum whenever and as often as you like. Sales Readiness Group also supports your internal trainers with a Train-the-Trainer certification program on how to deliver our programs, including how to facilitate the programs virtually.

Leading medical & pharmaceutical sales organizations trust us to train their teams because they know...

Sales Readiness Group (SRG) is an industry-leading company that offers successful, tested medical sales training programs. We help improve the performance of sales teams by providing customized, skills-based training programs that produce sustainable behavior change. That’s why Selling Power Magazine has ranked us in their Top Sales Training Companies list for the past 15 years.

SRG Selling Power - Top Sales Training Companies 2024

Isn’t it time your whole team was consistently making quota?

We’ll show you how to turn them into top performers.

Schedule a friendly, zero-pressure sales performance consultation. We promise you’ll grab some actionable insights for improving selling skills across your organization.

We'll contact you within 24 hours (or on the following business day).


Fill the form or call 800-490-0715 to schedule a consultation: