SBI and The Pedowitz Group (TPG) Join Forces to Drive Revenue Growth and Transform Commercial Strategies

16 Jan 24

By combining their expertise, both SBI and TPG provide a comprehensive approach that spans sales and marketing, ensuring consistent and sustainable revenue generation.

Wyckoff, NJ, January 16, 2024 – SBI, the Go-to-Market (GTM) Growth Advisory, is pleased to announce a new strategic partnership with The Pedowitz Group (TPG), a renowned marketing and revenue strategy consultancy. This marks a significant milestone for both companies, as they partner to offer a comprehensive suite of services that empower businesses to enhance revenue growth, streamline strategies, and achieve market leadership.

"There is a natural alignment between SBI and TPG that allows us to provide our clients with complementary strategies that drive significant and measurable revenue improvements for their organizations," said Mike Hoffman, Chief Executive Officer at SBI. “This partnership enhances our GTM capabilities, enabling clients to navigate market challenges with precision and achieve their growth objectives.”

“With a shared commitment to helping clients from start to finish, this partnership will transform commercial strategies and revenue generation for businesses across industries.” said Jeff Pedowitz, Chief Executive Officer at TPG. “Both organizations bring a wealth of industry experience to the table, ensuring our clients benefit from customized solutions tailored to their unique needs.”

Together, SBI and TPG address critical business challenges, including alignment of teams, strategies, and tools; increased productivity, efficiency, and effectiveness; upskilling and reskilling team members; strategic gap identification; and a unified strategy-through-execution approach. The partnership also focuses on optimizing technology to align with business goals and processes, strengthening the marketing side of the equation with TPG's expertise and reinforcing the sales side through SBI's proven sales strategies.

Both SBI and TPG recognize the immense value they can offer their clients by working together, enabling organizations to align their revenue planning and GTM strategies seamlessly.

For more information on both companies, please visit and

About SBI

SBI is a Growth Advisory offering collaborative consulting, advisory services, the world’s most comprehensive set of go-to-market benchmark data, and custom sales training. Our team of strategic implementers has owned and operated the marketing and sales functions at the world’s most successful growth companies. Our approach is based on an intimate understanding of the buyer-seller journey. Working as an extension of our client’s teams, SBI applied relevant data and insights to deliver impactful strategies that generate significant ongoing top-line growth.

About The Pedowitz Group

The Pedowitz Group (TPG) is a premier full-service professional services firm committed to revolutionizing revenue marketing. Specializing in transforming marketing from a cost center to a revenue center, TPG equips marketing, sales, and customer success teams with world-class strategy, technology, creative, and execution capabilities. With a platform-agnostic approach, the firm works with existing tech stacks and introduces new ones, ensuring customized solutions that fit unique needs.

Since 2007, TPG has served over 1,500 clients worldwide, launched over 2,500 campaigns and programs, and generated $25 billion in marketing-sourced revenue campaigns. An industry leader recognized for its revenue marketing innovation, TPG holds more than 600 certifications and has a proven track record of delivering measurable results.


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