Episode 4: Growth at Any Cost is Over


Understanding the right design and execution of GTM levers in uncertain markets could help CEOs propel their revenue growth by making efficient use of existing resources.

In this episode, Pilar Schenk, Cisco COO, Global Specialists, and Mike Hoffman, SBI CEO, discuss strategy, execution, and activation against a backdrop of those who had a growth thesis in tech of growth, at any cost.

Key talking points:

  • The GTM levers that drive greater value generation in 2024

  • How to better leverage commercial tech to increase sales efficiency

  • What advancements the tech industry is making with generative AI


  • EP 4 - Mike

    Mike Hoffman

    Chief Executive Officer


  • EP 4 - Pilar

    Pilar Schenk

    COO, Global Specialists