Account Segmentation Methodology

16 Jun 21

Account Segmentation is important so that a company can allocate its resources most effectively to capture market opportunity. Conducting an Account Segmentation exercise will enable your team to understand who is buying your solutions and how to prioritize and support accounts with the greatest potential spend. Account Segmentation positively impacts three core metrics: Increased selling time, Improved sales productivity, and the LTV:CAC ratio. Understand Account Segmentation and its benefits to the sales process Learn best practices for identifying accounts with a high propensity to buy Learn the process for completing an Account Segmentation project in a timely, efficient manner

Download the Account Segmentation Methodology here. 

Account Segmentation is important so that a company can allocate its resources most effectively to capture market opportunity. Conducting an Account Segmentation exercise will enable your team to understand who is buying your solutions and how to prioritize and support accounts with the greatest potential spend. Account Segmentation positively impacts three core metrics: Increased selling time, Improved sales productivity, and the LTV:CAC ratio.

  • Understand Account Segmentation and its benefits to the sales process
  • Learn best practices for identifying accounts with a high propensity to buy 
  • Learn the process for completing an Account Segmentation project in a timely, efficient manner

Written by SBI Team

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