What Is Sales Readiness and What Does It Mean?

I’ve often been asked as the CEO and co-founder of Sales Readiness Group, what does “sales readiness” really mean. In today’s hyper competitive sales environment, companies are looking for their sales organization to consistently deliver great results. Sales readiness is the work that needs to take place up front so that your sales organization can produce those results. For a company to be “ready to sell” it must optimize numerous sales readiness factors. These include (i) overall sales strategy, (ii) sales methodology, (iii) integrated sales & marketing, (iv) performance management systems, and (v) sales organization and talent.