Iconic customer programs generate fierce loyalty and accelerate revenue growth. CX professionals also realize that a poor customer experience goes far beyond just a negative review – it places future deals at risk.
On today's show, Ryan Hollenbeck, CMO at Verint, joins us to share how to motivate your teams to understand the buyer's emotional experience and how a customized response playbook can help develop customers for life.
Click here for the full podcast version of this interview.
Navigating Your Buyers Emotional Narratives
- Managing negative customer experiences. minute 5:25
- How the salesperson has evolved to drive an unmatched CX. minute 8:08
"Of course, we're all worried about what are you going to do now and in this quarter, but you also want to set yourself up not just to make quota but be in a club. In order to do that, that's going to require some forward-thinking… then when it comes time to talk about selling the whole portfolio or getting more value from the Verint solutions, you're going to be so much better positioned."