New SBI CEO Research Reveals How 9% of Software Companies Accelerate Past the Competition

18 Sep 20

“How software companies prepare the growth strategy matters. We found that Accelerators have best positioned themselves for a faster rebound and continued success.”

September 14, 2020 | Dallas, TX – SBI, a management consultancy specializing in B2B revenue growth, today announced the publication of their latest research report, “Revitalizing Growth: Accelerate While Others Stand Still.” The report uncovers how market leaders have responded to the disruptive economic climate to outpace the competition.

SBI’s study surveyed 1,308 CEOs from both public and private B2B companies and have found that software companies have found themselves in one of three categories: Survivors, Observers, or Accelerators. While the research has shown that 68% of industry leaders fit within the Observers category, only 9% were identified as Accelerators based on their ability to remain pragmatic, agile, and vigilant throughout the planning process.

“Companies must move swiftly because the world is just changing too fast,” said Matt Sharrers, CEO of SBI. “How software companies prepare the growth strategy matters.  We found that Accelerators have best positioned themselves for a faster rebound and continued success.”

This report outlines how CEOs and their teams can make strategic decisions to outpace their competition and industry by adapting best practices form the Accelerators. Namely, how to:

  • Re-assess the revenue growth strategy to adapt to changes over time.
  • Re-imagine the commercial engine to evaluate new opportunities in the market.
  • Re-allocate resources and execute to implement quickly and flawlessly.

“Software market leaders are going back to the base to prioritize retention, plus reallocating commercial investments to drive effectiveness, said Marc Odenweller, Managing Director, Software Practice.  “From enterprise software to hypergrowth SaaS, these companies are growing pipeline, bookings and retention while maintaining or lowering costs.”

You can access the full research report here and subscribe to get more information on upcoming webinars and virtual annual planning workshops.

About SBI

SBI is a go-to-market growth advisory, offering collaborative consulting forged from serving as strategic implementers who have owned and operated the GTM function at some of the world’s most successful growth companies. Using our proven templates, processes, and playbooks, we help clients quickly move from the right data and insights to give them measurable results in top-line growth. We engage and support you as an extension of your team, both leading and working side-by-side to deliver relatable, practical strategies that work right away and ongoing. Learn more at


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