Gaining Control of Your SalesTech to Win the Commercial Battle
30 Mar 22
Winning the commercial battle is critical in current market conditions relative to accelerated growth expectations and the Great Resignation.
Investment in SalesTech is at an all-time high with no signs of slowing: SBI’s latest research shows more than 1200 solutions available for purchase across 43 different categories. When salestech is optimized, teams note quantifiable improvements in metrics like pipeline, close-rates, and forecast accuracy. When it isn’t, however, teams report low adoption rates, results that don’t align to the intended business case, and disillusioned reps who don’t want to bother with the tools bought to help improve their selling experience.
In the past two weeks, we’ve shared 5 SalesTech barriers and offered recommendations on how to work through those barriers, in order to maximize value, ROI, and ultimately, seller retention. If you are interested in a deeper dive on this topic, Nancy Nardin and Martha Mathers recently presented a webinar that further covered SBI’s approach to monitoring the SalesTech landscape and helping companies identify stage-appropriate tools that will have a positive impact on key commercial outcomes.
In addition to covering the 5 SalesTech barriers, the webinar discussion topics included:
An orientation to SBI’s Enterprise SalesTech Landscape and how to use it
Brand new data providing clarity around the typical SalesTech stack today
Insight into peer companies’ future-looking roadmaps
Detailed insight into top—and bottom—performing tools, adoption levels
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