Sales effectiveness and productivity are current initiatives top-of-mind for commercial leaders. Consistent themes around the two topics have surfaced, as seen in SBI's client engagements, executive round tables, and proprietary research, and go-to-market leaders need to pay attention. We are also witnessing the massive challenges sales leaders face in balancing CEO expectations with tangible outcomes. The first step in addressing these challenges is to understand what's on the minds of CEOs.
In a recent webinar this week for go-to-market teams, SBI's Head of Research, Bryan Kurey, and SBI Engagement Manager, Norma Nieto, shared the results from SBI's latest CEO survey and how they are seeing the research results play out in client engagements.
In the webinar - How CEOs Are Viewing the Next Horizon - A Roadmap of Clarity for Their Executive Teams - topics included:
- CEO reactions and sentiment toward current economic conditions and their position to respond - click here to listen to a preview.
- The strategic financial or budgeting actions from executive teams.
- The big bets to focus on for the foreseeable future.
- Highlights from recent Sales, Marketing, and CEO Growth Forums.
Leverage these insights to achieve growth - click here to listen to the webinar.
