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Effective Sales Training is a Process, Not an Event

Our training programs are not single events, but rather part of an overall sales training system designed to create sustainable changes in sales behaviors. The net result is that our training sticks.


Maximize the Impact of Your Sales Training Investment

Sales training is a significant investment in your team. Our SCORE training approach turns new skills into lasting habits that produce real sales results.




Committed to Understanding Your Business Goals First

As part of every engagement, SRG consults with your senior sales leaders to learn about your business, industry, competitive landscape, sales challenges, and success metrics. We use these insights to get executive buy-in, get sales managers involved, and develop training courses that focuses on the right skills to help you achieve your goals.



Sales Training that Sounds and Feels Like You

Each sales organization is unique, with its own culture, processes, and set of abilities and challenges. That’s why off-the-shelf sales training programs are often boring and ineffective. Our training programs are customized for your organization with personalized case studies, examples, and exercises to better address your unique sales challenges and to enhance real-world application of skills.


Optimized Training

Because Participants Learn Best By Doing

Our highly experienced facilitators utilize a learning-by-doing approach that best supports behavior change. Participants have ample opportunities during courses to practice new skills, using realistic roles plays and exercises, while receiving real-time coaching and feedback.



Ongoing Reinforcement to Make New Habits Stick

Research shows that without ongoing reinforcement, participants quickly forget what they’ve learned and revert back to their original behaviors. Our sales training programs include post-training reinforcement sessions, job aides, and tools to ensure that new skills learned become habits.



Sales Training that Drives Measurable Results

Training initiatives SCORE when increased knowledge, skills, and confidence improve sales results. We use pre- and post-training evaluation to measure the tangible shifts and demonstrate the return on investment of your training time and dollars.


Industry Leading Sales Training Company

SRG featured clients range from Fortune 500 companies to mid-sized businesses across all industries. We have numerous client success stories that demonstrate our willingness to understand your business and implement programs that focus on the right skills and behaviors that impact results. SRG has been included in Selling Power’s Magazine's Top Sales Training Companies list for 14 consecutive years.

SRG Selling Power - Top Sales Training Companies 2024

Drive Better Sales Results Through Training

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