Estimated revenue uplift

Driving full-suite adoption

The company was having trouble selling customers their full suite of solutions, but misalignment on the target persona and poor pipeline management presents new challenges for leadership.

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Together with SBI, the company performed assessments of the client’s Go-to-Market (GTM) model, forming directions for four key improvement areas.


Cloud property management suite

  • $1.8B


The opportunities

  • Customer buying process was unclear, involving multiple personas at each stage
  • Pipeline forecasting and management was not formalized



New pipeline opportunities valued over $500k

Related capabilities / services involved

  • Account Segmentation
  • Sales Process Redesign