Plan needed to seize business opportunity
This healthcare services company saw an opportunity created by Healthcare Reform and wanted to pilot a direct selling model, targeting a $50M book of business in three years with 20,000 new members over the next 12 months.
SBI was able to frame up things nicely. You guys could get below strategy and nail the hard-hitting stuff. We have a great plan. We are already using the toolkit you gave us.
Healthcare
Healthcare services company
-
$60B
Revenue
The opportunities
- Needed to assess the unique value inside sales can provide in growing high value customers
- Needed to identify gaps by benchmarking the client against industry best practices
- Needed a detailed and customized execution plan
Results
9%
Improvement in lead conversion rateRelated capabilities / services involved
- Go-to-market assessment
- Buyer segmentation
- Content marketing
- Lead generation
- Sales enablement