Increase in conversion rate

Plan needed to seize business opportunity

This healthcare services company saw an opportunity created by Healthcare Reform and wanted to pilot a direct selling model, targeting a $50M book of business in three years with 20,000 new members over the next 12 months.

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SBI was able to frame up things nicely. You guys could get below strategy and nail the hard-hitting stuff. We have a great plan. We are already using the toolkit you gave us.


Healthcare services company

  • $60B


The opportunities

  • Needed to assess the unique value inside sales can provide in growing high value customers
  • Needed to identify gaps by benchmarking the client against industry best practices
  • Needed a detailed and customized execution plan



Improvement in lead conversion rate

Related capabilities / services involved

  • Go-to-market assessment
  • Buyer segmentation
  • Content marketing
  • Lead generation
  • Sales enablement