As seen in SBI’s latest research, top-performing commercial leaders are balancing headcount additions with investments in sales, enablement, and digital selling, looking to boost productivity and sales capacity through strong digital buying experiences. These same companies are generating more revenue through digital channels than their peers.
On today’s show, Jarrod Johnson, Chief Revenue Officer of TaskUs discusses trends and metrics he is seeing in the market relative to digital CX and the impact on CLTV. TaskUs specializes in digital customer experience, support, content moderation and the development of AI and machine learning algorithms for some of the hottest tech disruptors in the industry.
- How can companies mature their digital go-to-market strategy for quick wins | 02:11
- The power of NPS data | 04:41
- Moving detractors to promoters | 07:17
- Minute 08:55
“I think a lot of the SBI survey data, as well as what we see in the marketplace is customer service and customer experience is more and more becoming a differentiator because the barriers to entry in these markets due to digital channels are lowering. So it's much harder to differentiate long-term on technical feature functionality. More and more of that customer experience and differentiation become paramount.”
