Podcast

Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.

Episode 6:
Big Returns from Customer Success - Part #1

  • Featuring Tony Erickson, BJ Schaknowski & Nicole Rogas
  • 28 Nov 23
  • 18 min espisode

Key Talking Points:

• How symplr continues to tell a consolidated brand story after 15 acquisitions
• The payoff of heavily investing in customer success, which reduces churn
• Hiring the right go-to-market talent that aligns with the company’s GTM strategy

Episode 5:
Empowering Sales with AI

  • Featuring Ray Makela & Conor Grennan
  • 7 Nov 23
  • 39 min espisode

Key Talking Points:

• Use cases for generative AI in Sales and how it augments various tasks
• Overcoming resistance to AI use, and key considerations such as data privacy
• Ideas for effective AI enablement, as well as other new use cases for AI

Episode 4:
Growth at Any Cost is Over

  • Featuring Mike Hoffman & Pilar Schenk
  • 24 Oct 23
  • 25 min espisode

Key Talking Points:

• The GTM levers that drive greater value generation in 2024
• How to better leverage commercial tech to increase sales efficiency
• What advancements the tech industry is making with generative AI

Episode 3:
Know to Grow Sales Talent

  • Featuring Tony Erickson & Karen Mattice
  • 10 Oct 23
  • 21 min espisode

Key Talking Points:

• Assessing talent and creating individual OKRs in line with corporate OKRs
• Developing standardized training that focuses on gaps in key competencies
• How Nearmap leverages AI to analyze and optimize sales conversations

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