Podcast
Every episode is an unscripted conversation between GTM leaders, experts and practitioners, discussing what is on the minds of executives, latest market trends, and SBI research and insights.
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Episode 5:
Empowering Sales with AI
- Featuring Ray Makela & Conor Grennan
- 7 Nov 23
- 39 min espisode
Key Talking Points:
• Use cases for generative AI in Sales and how it augments various tasks
• Overcoming resistance to AI use, and key considerations such as data privacy
• Ideas for effective AI enablement, as well as other new use cases for AI
Episode 4:
Growth at Any Cost is Over
- Featuring Mike Hoffman & Pilar Schenk
- 24 Oct 23
- 25 min espisode
Key Talking Points:
• The GTM levers that drive greater value generation in 2024
• How to better leverage commercial tech to increase sales efficiency
• What advancements the tech industry is making with generative AI
Episode 3:
Know to Grow Sales Talent
- Featuring Tony Erickson & Karen Mattice
- 10 Oct 23
- 21 min espisode
Key Talking Points:
• Assessing talent and creating individual OKRs in line with corporate OKRs
• Developing standardized training that focuses on gaps in key competencies
• How Nearmap leverages AI to analyze and optimize sales conversations
Episode 2:
Delivering Sales Velocity
- Featuring Nick Toman & Ray Makela
- 5 Sep 23
- 34 min espisode
Key Talking Points:
• The winning seller profiles that drive increased commercial productivity
• Findings from SBI’s latest report on seller approaches and sales velocity
• How generative AI can support sellers in understanding customer needs
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