Sustainable Growth Requires Persistent Intelligence

Every company says it wants sustained, profitable growth.

Very few achieve it.

Even fewer understand why. At SBI, we believe something fundamentally different:

Sustained growth isn’t found in frameworks. Ultimately, it is guided by intelligent systems, and it’s forged in the field from experience.

Read more
Sequence Text Image Default

Return on Go-to-Market. The Mandate for Revenue Accountability

Return on Go-to-Market (RoGTM) measures how effectively your commercial investments generate revenue and enterprise value. With costs rising and productivity falling, SBI research shows that most companies are overspending for underperformance. RoGTM brings clarity—helping leaders identify what’s working, what’s not, and where to reinvest for maximum growth impact.

Read more
Rectangle 2106

CEO of Cybersecurity Company

Thanks to insights from the team at SBI, we were able to develop a clear growth strategy that allowed us to meet projections, and their advisors were crucial in helping us build a sustainable path forward.
CEO, Cybersecurity Company

James Snook

We've seen sales velocity increase. So we're actually moving opportunities through the pipeline faster.
James Snook,
VP, Commercial, Bio-techne

Jeff Kiesel

We saw a 30% productivity lift from the work SBI did in the first year, and are expecting 15-20% in year two.
Jeff Kiesel,
CEO, Restaurant Technologies

1 / 3

strategy
Growth Strategy

Struggling to find the right levers for sustainable growth?

Read more

Growth Strategy

Define where to play and how to win—then connect every GTM motion to that strategy. Growth starts with clarity and focus, not activity for activity’s sake.

operating-model
GTM Operating Model

Facing misalignment across sales, marketing, and customer success?

Read more

GTM Operating Model

Turn strategy into action with the right roles, rhythms, and decision rights. A connected GTM operating model aligns teams and accelerates execution.

talent
GTM Talent

Dealing with high turnover, underperformance, or misaligned roles?

Read more

GTM Talent

Put the right people in the right roles with clear priorities and support. A high-performing GTM talent system drives productivity where it matters most.

chart
GTM Data & Insights

Lacking visibility and a single source of truth for performance and growth drivers?

Read more

GTM Data & Insights

Eliminate guesswork. Connected data and insights give GTM leaders and teams clarity on what’s working, what’s not, and where to invest next.

RoGTM

Maximize RoGTM:
Align the Four Growth Dependencies


Sustainable growth doesn’t come from isolated improvements. It comes from aligning and optimizing the four interconnected drivers of go-to-market performance: Strategy, Operations, Talent, and Enablement. That’s what SBI’s GTM Diamond delivers—a system that balances all four to unlock outsized return on go-to-market.

Most firms address one side. SBI operationalizes the whole system.

Growth Strategy

Define where to play and how to win—then connect every GTM motion to that strategy. Growth starts with clarity and focus, not activity for activity’s sake.

GTM Operating Model

Turn strategy into action with the right roles, rhythms, and decision rights. A connected GTM operating model aligns teams and accelerates execution.

GTM Talent

Put the right people in the right roles with clear priorities and support. A high-performing GTM talent system drives productivity where it matters most.

GTM Data & Insights

Eliminate guesswork. Connected data and insights give GTM leaders and teams clarity on what’s working, what’s not, and where to invest next.

SBI’s Solutions

SBI delivers an integrated solution that combines growth consulting, GTM operations design, and talent productivity acceleration—each powered by AI-enabled insights and led by practitioners who’ve done the work. What sets us apart is our focus on Return on Go-to-Market (RoGTM): every recommendation, system, and action we deliver is tied to measurable growth yield and enterprise value creation. We help clients not just define strategy, but operationalize it in a way that drives outsized RoGTM.

 

GTM Consulting

Not just theory – proven practice. Our GTM experts architect value creation plans focused on your unique business needs, and anchored by their own real-world experience within your industry.

 

GTM Operations

We’re coaches, but we’re also team players. Our advisors work alongside your team to learn from them, but also to provide our own insights, tools and rigorous methodologies to drive growth.

GTM Talent

Turn GTM talent into a growth engine. Our sales and customer success training is designed as part of an integrated system—aligning skills, roles, and focus to strategy, operating model, and data. The result: talent that drives execution, retention, and outsized RoGTM.

SBI_logo
Wayforge_logo_clean

Ready to start your value creation journey?
We will guide you.

Start now

Driving growth across industries

  • Tech

  • Healthcare

  • Business Services

  • Industrials

  • Software

  • Telecom

  • Media

  • Transportation & logistics

Discover our
latest insights

SBI is a research-led GTM consultancy. Discover unique research resources that aid you and your team in implementing innovative strategies to reach your growth objectives, optimize commercial productivity, boost sales, and foster value creation.

Redefining Enablement with Predictive Coaching, Measurable Proficiency, and AI That Actually Works

30 Jun 25 | 2 minute read
Read more

Enablement Teams are Still Struggling to Close the Sales Manager Training Gap

23 Jun 25 | 3 minute read
Read more

CEOs are Underestimating the Importance of Two Critical Aspects of the Operating Model

19 Jun 25 | 2 minute read
Read more

Return on Go-to-Market: What Growth Leaders Need to See

17 Jun 25 | 1 minute read
Read more

Growth Isn't an Idea. It's a System.

17 Jun 25 | 1 minute read
Read more

How Leading Customer Success Teams are Becoming Strategic and Revenue Driven

16 Jun 25 | 2 minute read
Read more