Sales is arguably the oldest profession in the world. As long as there are products and services, there have been sales professionals. So, when working in what is arguably the oldest and most practiced profession, why do so many salespeople struggle?
The simple answer is that it’s easier for humans to keep doing what they've always been doing. Sure, some reps may have had wild success with a specific approach. But buyers and the buying process have changed significantly. And this change continues.
When sales isn’t aligned today's buying reality, performance falls short.
Sales is arguably the oldest profession in the world. As long as there are products and services, there have been sales ...
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As a sales enablement professional, now is the time when the rubber meets the road. You've spent months developing busin...
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